GAME TRAILER
Blue Steal
Organisation: Arludo
Target Audience: School Children
Platforms: Youtube, Facebook, Instagram
Arludo asked us to help their AR bower birds strut their stuff with their game Blue Steal! Making the trailer for this fast-paced, feather-filled competition was a blast. Players dive into the forest to impress a female by finding and presenting the perfect objects—but it’s not just about grabbing the flashiest trinket. You’ll need to watch her closely, figure out her tastes, and adapt on the fly, all while racing to outshine your rivals. The trailer is packed with energy, charm, and a whole lot of fun, capturing the thrill of the Great Plumage Trials. Think you’ve got what it takes to steal the show? Time to find out!
Our approach for Blue Steal was all about bringing charm and personality to the forest. We designed the bird characters as fun, quirky 2D cartoons, scurrying around the forest in their quest to impress. Their playful movements and vibrant designs capture the energy of the Great Plumage Trials, adding a sense of humor and excitement. To tie it all together, we created a warm and expressive voiceover, narrated by a wise grandfather bird imparting his advice to his eager grandchild. This mix of whimsical animation and heartfelt narration brings the story to life, making the game feel like a lively, feathered adventure full of fun and competition.
We had so much fun designing the game logo for Arludo—it’s packed with personality! Featuring a bold, blue bird perched proudly atop a glittering pile of treasures, it perfectly captures the energy of the Great Plumage Trials. Surrounded by a stick bower, the logo’s vibrant blues pop, drawing you into the excitement of outsmarting the competition. The bold, clean typography nestled among the treasures ties it all together. It’s quirky, fun, and packed with personality—just like the game itself. Get ready to scurry, strategize, and shine your brightest!