PLASTIC PATROL: A GAMIFIED ADVENTURE TO SAVE OUR OCEANS

2024

Dive Into Action

Plastic pollution is one of the greatest threats to our oceans, and we were thrilled to help bring this urgent issue to life for younger audiences. Partnering with marine scientist Vinuri Silva, we created an engaging animation that turns the deep sea into an adventure—introducing playful marine creatures, monstrous bacteria, and a powerful message. Ready to explore, learn, and help protect our oceans? Let’s dive in!

Breakdown

  • Organisation: Arludo

  • Target Audience: School Children

  • Platforms: Youtube, Facebook, Instagram

Blueprint

Among the environment's most challenging issues is plastic pollution in the world's oceans. Binkyfilms was asked to bring this to life for a younger audience in a fun but informative animation.

We developed the intro film for a game where the player learns about the dire consequences of plastic pollution. Marine Scientist and science communicator Vinuri Silva narrates the animation and guides you through the depths of the ocean, uncovering the hidden dangers of plastic waste. Explore, learn and embark on a journey to save our oceans from the perils of plastic pollution. Are you ready to dive in and become a hero for the sea?

Strategy in Motion

Our animation is designed to resonate with younger viewers and foster empathy for the victims of plastic pollution. We engaged our audience by transforming sea life into captivating 3D characters with playful quirks. The villainous bacteria took on monstrous proportions, wreaking havoc and spreading contamination throughout the ocean. This creative approach aims to ignite a call to action, motivating the younger generation to care for our oceans.