• Organisation: Arludo

• Target Audience: School Children

• Platforms: Youtube, Facebook, Instagram

If there was a supplement to reverse the negative impacts of ageing, would you take it? Nutritionist and Sport Dietitian Karen Mackay is investigating the effects of supplements on the ability of our brain to activate muscle contractions during exercise. We worked hard to develop a fun animation that would breathe life into Karen’s research.

Everyone knows that exercise comes with great benefits for people of all shapes and sizes. Yet as people age or develop diseases they can lose the ability to fully acquire the benefits of exercise and, in the worst cases, they lose the ability to activate their brain to perform exercise. Often people turn to pharmaceuticals, but this is not always an option. Karen researches supplements that can be an alternative when pharmaceuticals cannot be used.

In this animation, we seamlessly merged two distinct aesthetics. The first draws inspiration from the sleek, pristine environments of scientific research labs, characterised by minimalist, bright and clean 3D elements. The second injects a burst of colour, fun and quirkiness through lively characters and playful icons. This vibrant style adds a touch of humour and humanity, creating a delightful juxtaposition with the more serious scientific backdrop.